Hi there!

Hi there!

I'm Cassidy, a graphic designer and UX/UI design, and illustrator based in Milwaukee.

I'm Cassidy, a graphic designer and UX/UI design, and illustrator based in Milwaukee.

With over 7 years of experience in Adobe Creative Suite, Figma, and a deep understanding of UI/UX design principles, I bring a well-rounded expertise in both digital and print design. My leadership skills are demonstrated through guiding design teams, managing multiple projects, and facilitating onboarding, while my collaboration with cross-functional teams highlights my ability to present ideas and integrate feedback effectively. As a co-founder and art director at Cheers! Creative, I drive business success through brand identity design, and my contributions at Kohl’s corporate showcase my impact on the user experience and visual identity of Kohls.com. This blend of leadership, creativity, and precision reflects my commitment to excellence in the design industry.

With over 7 years of experience in Adobe Creative Suite, Figma, and a deep understanding of UI/UX design principles, I bring a well-rounded expertise in both digital and print design. My leadership skills are demonstrated through guiding design teams, managing multiple projects, and facilitating onboarding, while my collaboration with cross-functional teams highlights my ability to present ideas and integrate feedback effectively. As a co-founder and art director at Cheers! Creative, I drive business success through brand identity design, and my contributions at Kohl’s corporate showcase my impact on the user experience and visual identity of Kohls.com. This blend of leadership, creativity, and precision reflects my commitment to excellence in the design industry.

Featured Work

Featured Work

All Projects

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Kohl's Social Edit

E-Commerce Design

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Jordan Reget Real-Estate

Identity Design

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Culligan Case Study

UI/UX Design

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About Me

About Me

I'm Cassidy a Graphic Designer with a BFA in Communication Design from the Milwaukee Institute of Art & Design and ears of retail marketing experience. Skilled in art direction, brand identity, web design, as well as digital & social media design.

I am passionate about producing captivating work that makes brands shine. Let’s create something amazing together!

Graphic Design
Art Direction
Illustration
UI/UX Desgin
Brand Identity
Social Media

Product Design • Brand Expression • Adobe Creative Cloud • Figma • Social Strategy • Procreate • Illustration • Product Design • Brand Expression • Adobe Creative Cloud • Figma • Social Strategy • Procreate • Illustration • Product Design • Brand Expression • Adobe Creative Cloud • Figma • Social Strategy • Procreate • Illustration

My Background

My Background

View Resume →

View Resume →

Kohl's | Aug. 2018- Present

Digital Designer

As a Digital Designer at Kohl's Corporate I've played a pivotal role in shaping the user experience and visual identity of kohls.com. From participating in all phases of the design process, from user research and ideation to wire-framing and execution. My role has extended to intern mentorship, creative development, strategizing for marketing and promotional campaigns, ensuring cohesive and compelling designs from initial conception through final production.

Cheers! Creative | Jan. 2024- Present

Art Director

At Cheers! Creative, we specialize in driving engagement through brand identity design. As a co-founder, I help shape the visual and strategic direction of our projects. My responsibilities include art direction, concept and ideation, drawing and hand lettering, web design, interior design, mural art, brand identity design, as well as creating social media campaigns to help the brands we work with thrive. We work with a diverse clientele, from small businesses to larger parent corporations, delivering unique design solutions that resonate with audiences and drive business success.

DMR Inc. | Mar. 2018- Jun. 2018

Digital Marketing Intern

During my internship, I worked on design and execution of marketing materials for the SAP Sapphire conference in 2018. Working alongside my art director, I helped design swag, promotional collateral, and our trade show booth design. My experience at the conference also included observing other companies' networking strategies and promotional marketing materials, providing valuable insights into industry best practices.